Dr Nikhil Nanjappa

SEO and content enhancement project focused on CESR pathway resources, website usability, and search visibility improvements.
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Client

Dr. Nikhil Nanjappa is a consultant gastroenterologist with an established professional website designed to provide medical information, highlight expertise, and support patient engagement. The objective was to further enhance the website with specialized content and improved search visibility for international medical professionals seeking guidance on the CESR pathway.

Problem

While the website already had a strong foundation, it required additional content expansion and SEO improvements to better serve its target audience. There was a need to create dedicated resources covering the CESR pathway for UK doctors, improve content organization, and strengthen search engine visibility for relevant healthcare and medical career-related queries.

 
 

Strategy & approach

Tools & methods used

Our approach focused on expanding the website’s educational resources while maintaining the existing professional design and user experience. We developed and structured over 15 dedicated pages covering the CESR pathway for UK doctors, ensuring clear navigation and easy access to valuable information. Using WordPress, Elementor, The7 Theme, and compatible optimization plugins, we enhanced content organization, implemented SEO improvements, and optimized on-page elements to improve search visibility. The result was a more comprehensive, informative, and search-friendly platform tailored to both patients and medical professionals.

Achieved results

Expanded CESR Resource Hub

Developed 15+ dedicated CESR pathway pages to provide comprehensive guidance for UK doctors pursuing specialist registration.

Fully Responsive Design

Created a mobile-friendly website that delivers a consistent experience on desktop, tablet, and mobile devices.

Improved Information Architecture

Structured content with clear navigation, making it easier for visitors to find relevant medical and career guidance.

Enhanced SEO Foundation

Implemented on-page SEO improvements, optimized content structure, and strengthened search engine visibility.

Better User Engagement

Created informative, well-organized pages that encourage longer visits and improve user experience.

Ongoing Website Management

Established a reliable website management process for updates, maintenance, and future growth.
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I have had the pleasure of working with Sharan Setty of Webture Studios for the past year, and the experience has been exceptional. After having disappointing experiences and even being scammed by others in the past, working with Sharan has been a truly refreshing change.

He designed and developed both my personal website and the website for Gastro Gynae Clinic, Gokulam, Mysore, and has been hosting and managing them seamlessly for over a year. The quality of his work, attention to detail, creativity, and commitment have been outstanding. What truly sets Sharan apart is that he genuinely cares about his clients’ success. He is proactive, regularly suggesting new ideas and improvements, and is clearly not someone who is simply interested in collecting payments.

Over the last year, I have found him to be highly dependable, intelligent, and always willing to go the extra mile. His professionalism and dedication have earned my complete trust. Several of my friends and colleagues have also gone on to work with him based on my recommendation, and the feedback has been equally positive.

I wholeheartedly recommend Webture Studios to anyone looking for reliable, creative, and high-quality digital solutions for their business. Wishing Sharan Setty and the team continued success in all their future endeavours.

Dr. Nikhil Nanjappa

Consultant GI & Colorectal Surgeon Founder, Gastro Gynae Clinic, Gokulam, Mysore

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